Celebrating Indigenous India

Celebrating Indigenous cultures of India as it lives today.

Design through Indigenous lens

An image of contemporary fashion and design through an Indigenous lens.

Workingwith our communities

We are not just working with a factory or machines, we are working with people and communities.

Culturally Responsive Fashion & Design

We work with communities about the cultural significance of Adivasi designs and the right way to use them.





What we do?

We ACT by bringing in amendments that are within the company’s direct control. This includes are practices, policies, communication and investments that impact the women in our community and along the value chain

We INFLUENCE by advocating and sharing knowledge and expertise with government and other stakeholders to drive policy change.

We ENABLE by supporting, incentivizing and investing in others parties like NGOs, business partners, and key stakeholders to accelerate women’s empowerment.




Our Impact

We are not just working with a factory or machines, we are working with people and communities.

Improved Income

Equitable employment & Improved Incomes


Interventions

Expanding capacity for design Interventions and marketing linkages.


Security

Collective access to social protection and social security schemes.



Awareness

Developing women’s agency and voice through workers education and awareness to end gender-based violence at work and home.


Innovation

Safe guarding human rights by strengthening the ability of artisans to make decisions concerning the control of their own heritage and welfare.


We Are In A Mission To Help The Helpless

Empowering informal workers, especially women, has positive ripple effects in communities and societies. Rusicca celebrates the adivasi/indigenous culture as it lives today. We work with communities about the cultural significance of adiviasi/indigenous designs and the right way to use them. When people buy our products, we can tell them a story. And then when someone asks them what they are wearing and about the product, they can share that story too.

We are not a brand working with just a factory or machines; we are working with people and communities. We produced through a batch process system: Our Products are carefully crafted with an eye for detail and not mass-produced.









Rusicca works towards realizing a positive triple bottom line of people, planet and profit. We generate profits but our conscious about minimizing any negative impacts to people and our planet through our products, services and operations

We at Rusicaa are conscious about growing our business while fulfilling the United Nations Sustainable Development Goals. The fashion industry is one of the largest employers in the world, especially for women. Estimates say that women make up roughly 80% of the supply chain, it makes sense that fashion and apparel are involved in not only sustainability discussion– but development- where the sector is a powerful driver of job creation. As a brand, we support the following UN Sustainable Development Goals that impacts the environment and the people who make our clothes.


Sustainable Development Goals


We at Rusicaa are conscious about growing our business while fulfilling the United Nations Sustainable Development Goals. The fashion industry is one of the largest employers in the world, especially for women. Estimates say that women make up roughly 80% of the supply chain, it makes sense that fashion and apparel are involved in not only sustainability discussion– but development- where the sector is a powerful driver of job creation. As a brand, we support the following UN Sustainable Development Goals that impacts the environment and the people who make our clothes.